-
1 marketing territory
марк. маркетинговая [рыночная\] территория*, территория сбыта* (географическая территория, охваченная деятельностью компании, т. е. территория, на которой проживает целевая аудитория компании; данная территория является рынком сбыта товаров и услуг фирмы)We expanded our marketing territory into the New Jersey, Pennsylvania, and Ohio areas and had a total sale of approximately 3700 cars. — Мы расширили нашу маркетинговую территорию, включив в нее штаты Нью-Джерси, Пенсильвания и Огайо, в результате чего объем наших продаж достиг около 3700 машин.
Syn:See: -
2 marketing territory
Реклама: маркетинговая территория -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 territory
сущ.1) общ. территория (напр., государства); район, местностьSyn:See:contractual territory, customs territory, economic territory, exclusive territory, marketing territory2) гос. упр., амер. территория (несамоуправляющаяся территориально-административная единица, не имеющая прав штата; Пуэрто-Рико (с1956 г.) и Северные Марианские острова (с 1986 г.) имеют статус содружества; остальные территории находятся под административным управлением Министерства внутренних дел; несколько небольших островных территорий, в том числе остров Мидуэй управляются Министерством обороны)See:state, Puerto Rico, commonwealth в), free association, Department of the Interior, Department of Defense, Midway Islands, Guam, American Samoa, Commonwealth of Northern Mariana Islands, territorial district3) гос. упр., канад. территория (единица административно-территориального деления страны (территорию Канады составляют 10 провинций и 3 территории); по сравнению с территорией, провинция имеет меньшую самостоятельность)See:4) гос. упр., австр. территория (одна из двух территориально-административных единиц Австралии; по степени самостоятельности не имеет значительных отличий от штатов)See: -
5 marketing area
1) обр. = marketing department 2),2) марк. = marketing territory3) марк. маркетинговая территория* (место размещения (распространения) маркетинговой информации данной фирмы; может быть как реальной, напр., определенная торговая точка, так и виртуальной, напр., в интернете на сайте фирмы) -
6 Absatzbewusstsein
Absatzbewusstsein
marketing (sales) mindedness, market orientedness;
• Absatzbezirk marketing territory;
• Absatzbild marketing picture;
• Absatzbranche marketing field;
• Absatzbuchhaltung marketing accounting;
• Absatzchance[n] opening, potential market (sales), sales prospects (possibilities, opportunities);
• wenig Absatzchancen bieten to be only a poor market;
• Absatzdenken marketing concept;
• sich immer mehr dem Absatzdenken zuwenden to grow in marketing mindedness;
• Absatzdiagramm sales curve (diagram);
• Absatzeinrichtungen distribution (distributive, marketing) facilities, sales devices;
• Absatzelastizität sales elasticity;
• Absatzentwicklung market development, sales trend;
• Absatzerfahrungen marketing experience (know-how);
• Absatzerfassung market coverage;
• Absatzergebnis sales result[s];
• Absatzerhöhung rise in sales;
• Absatzerkundung marketing research;
• Absatzerwägungen sales considerations, market (sales) prospects;
• Absatzfachleute marketing people;
• Absatzfachmann marketing (market-research) specialist, marketing analyst, marketing man, marketeer;
• aufgeschlossener Absatzfachmann development markete(e)r. -
7 Verkaufsauftragsformular
Verkaufsauftragsformular
vendor’s memorandum form;
• Verkaufsaufwendungen selling expense;
• Verkaufsausbildung sales training;
• Verkaufsausbildungskurs sales training course;
• Verkaufsausbildungsprogramm sales training program(me);
• Verkaufsauslage sales display;
• Verkaufsausrüstung sales kit (US);
• Verkaufsaussage sales message;
• Verkaufsaußendienst sales force;
• Verkaufsaussichten sales prospects (outlook), marketing outlook;
• Verkaufsausstellung fair, exhibition;
• Verkaufsautomat mechanical seller, automatic vending machine, vendor, automat (US);
• Verkaufsbasis sales base;
• Verkaufsbedingungen conditions of sale, sales conditions (terms, US), marketing conditions;
• erschwerende Verkaufsbedingungen onerous selling conditions;
• Verkaufsbegabung sales ability;
• Verkaufsbelebung revival of sale;
• Verkaufsbeleg sales slip (record);
• Verkaufsbemühungen sales (marketing) efforts;
• Verkaufsberater marketing adviser;
• Verkaufsberatung sales consulting;
• Verkaufsberechtigung selling right;
• Verkaufsbereich sales area (region), marketing (trading) area;
• Verkaufsbereitschaft readiness to sell;
• Verkaufsbericht sales report;
• Verkaufsbescheinigung sales sheet (ticket, US);
• Verkaufsbeschränkung[en] restriction on sales, selling (sales) restrictions;
• Verkaufsbeschränkungen für etw. festsetzen (anordnen) to place restrictions on the sale of s. th.;
• Verkaufsbestätigung sales confirmation;
• Verkaufsbewertung merchandise valuation;
• Verkaufsbezirk sales (marketing) territory;
• Verkaufsbrief sales letter;
• Verkaufsbuchhaltungssysteme sales accounting systems;
• Verkaufsbude stand, stall, sales booth, concession stand;
• Verkaufsbudget sales budget;
• Verkaufsbüro sales (selling) office (agency), [marketing] agency;
• Verkaufschancen sales prospects (possibilities), opening;
• Verkaufsdarbietungen auf einer Rednerbühne platform representations;
• seine Verkaufsdarbietungen den neuesten Erkenntnissen des Verkaufens anpassen to streamline one’s sales representation;
• Verkaufsdaten sales data;
• Verkaufsdatenabfrage sales data inquiry;
• Verkaufsdatum date sold (US);
• Verkaufsdelegation sales mission;
• Verkaufsdezernat sales section;
• Verkaufsdiagramm sales chart (curve, graph);
• Verkaufsdichte (Einzelhandel) sales density;
• Verkaufsdirektor sales manager;
• unter Verkaufsdruck liegen to be under selling pressure;
• Verkaufsdurchführung sales performance;
• Verkaufseinrichtungen sales devices, marketing (sales) facilities;
• ambulante Verkaufseinrichtung mobile selling unit;
• fahrbare Verkaufseinrichtung sales van (US);
• Verkaufsempfehlung sell recommendation;
• Verkaufsentwicklung development of sales;
• Verkaufserfahrung sales (merchandising) experience;
• industrielle Verkaufserfahrungen industrial sales background;
• Verkaufserfolg market success;
• erwartete Verkaufserfolge sales expectancy;
• Verkaufserfolg eines Verkäufers sales pitch.Business german-english dictionary > Verkaufsauftragsformular
-
8 primary trade area
торг. первичная торговая зона (географическая территория, на которой проживает большинство покупателей торговой точки; обычно это территория вблизи магазина; покупатели, проживающие на территории первичной зоны, составляют 70-80% от числа всех регулярных покупателей и являются "опорной" группой)Syn:See: -
9 dispersed market
марк. рассредоточенный рынок*, разбросанный рынок* (географически нецентрализованный рынок сбыта; такой рынок обычно представлен совокупностью находящихся на определенном расстоянии друг от друга территориальных зон сбыта (сел, городов), различных по количеству потребителей)See: -
10 market area
-
11 market coverage
марк. охват [покрытие\] рынкаб) (общая территория, на которой продаются продукты фирмы)Syn:See:* * * -
12 market maximization
эк. максимизация рынка (достижение компанией максимально возможного охвата рынка или максимально возможной территории сбыта)See: -
13 overall market area
марк. общая рыночная территория*, общая территория рынка* ( совокупность всех рыночных территорий компании)See: -
14 service area
марк. район [зона\] обслуживания (территория, охваченная деятельностью компании, т. е. территория, на которой проживает целевая аудитория компании; данная территория является рынком сбыта услуг фирмы)See: -
15 total market area
марк. общая территория рынка*, общая сбытовая территория* (совокупность всех сбытовых территорий компании; может рассчитываться как: общее количество населенных пунктов, охваченных деятельностью фирмы; общая территориальная площадь, охваченная деятельностью фирмы; общее количество потребителей товаров или услуг фирмы)See: -
16 маркетинговая территория
Advertising: marketing territoryУниверсальный русско-английский словарь > маркетинговая территория
-
17 Absatzbezirk
Absatzbezirk
marketing territory -
18 Verkaufsbezirk
Verkaufsbezirk
sales (marketing) territory -
19 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US). -
20 Absatzgebiet
Absatzgebiet n 1. GEN trading area, distribution area; 2. V&M sales territory, outlet, market area* * *n 1. < Geschäft> trading area, distribution area; 2. <V&M> sales territory, outlet, market area* * *Absatzgebiet
market, trading (marketing, selling, distribution) area, area of destination, sales (trading) territory, field, outlet, débouché;
• ausländische Absatzgebiete foreign markets;
• beschränktes Absatzgebiet narrow sales area;
• garantiertes Absatzgebiet guaranteed market;
• natürliches Absatzgebiet natural marketing area;
• neues Absatzgebiet new channels of trade;
• überseeisches Absatzgebiet overseas market;
• Absatzgebiet für billige Artikel economy market;
• Absatzgebiete in der Industrie industry outlets;
• neue Absatzgebiete erschließen to open up new markets, to open up a new territory for trade;
• Absatzgebiet entstehen lassen to make up a market;
• Absatzgebiet vergrößern to carve out wider markets;
• Absatzgebiet zurückerobern to recover a market, to win back markets.
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